4 Years of

Identities

Branding

Campaigns

Art Direction

Identities

I've spent the last four years shaping campaigns and identities, from the first idea to the finished piece.

Four years, counted not in months but in projects. Late nights before launches, brand guidelines I know by heart, and the quiet pride of seeing a key visual finally go live. This is my attempt to put that into words, the names that mattered most.

projects

Years experience

Happy Clients

featured projects

A selection of the campaigns and brands I’ve worked on over the past four years, across food, real estate, and more.

see all works

A beauty clinic built around calm, expert care, positioned as an elegant, trustworthy space for skin and aesthetics.

Branding & Identity

A beauty clinic built around calm, expert care, positioned as an elegant, trustworthy space for skin and aesthetics.

Branding & Identity

A well-known, established juice brand with a strong existing following, built on the promise of real, honest ingredients

Art Direction & Campaign

A well-known, established juice brand with a strong existing following, built on the promise of real, honest ingredients

Art Direction & Campaign

A healthy, fast-casual food and juice concept serving salads, & bowls, for an everyday, health-conscious crowd.

Campaign & Content

A healthy, fast-casual food and juice concept serving salads, & bowls, for an everyday, health-conscious crowd.

Campaign & Content

Services

A look at the kind of creative work I do, built to give brands a face people remember.

Branding & Identity

build identities from the ground up, logos, guidelines, and every touchpoint in between, made to feel consistent and true to the brand.

Branding & Identity

build identities from the ground up, logos, guidelines, and every touchpoint in between, made to feel consistent and true to the brand.

Branding & Identity

build identities from the ground up, logos, guidelines, and every touchpoint in between, made to feel consistent and true to the brand.

Art Direction

I direct campaign shoots from concept to final cut, shaping every frame, angle, and mood so the finished visuals match the vision.

Art Direction

I direct campaign shoots from concept to final cut, shaping every frame, angle, and mood so the finished visuals match the vision.

Art Direction

I direct campaign shoots from concept to final cut, shaping every frame, angle, and mood so the finished visuals match the vision.

Campaign Production

From key visuals to full launch toolkits, I carry a concept through to hoardings, brochures, invitations, and everything in between.

Campaign Production

From key visuals to full launch toolkits, I carry a concept through to hoardings, brochures, invitations, and everything in between.

Campaign Production

From key visuals to full launch toolkits, I carry a concept through to hoardings, brochures, invitations, and everything in between.

Brand Activations

I design experiences people actually engage with, from custom characters to full activation footprints at real-world scale.

Brand Activations

I design experiences people actually engage with, from custom characters to full activation footprints at real-world scale.

Brand Activations

I design experiences people actually engage with, from custom characters to full activation footprints at real-world scale.

How I work

Four steps, the same on every project, whether it is a new identity or a seasonal campaign.

Brief

Every project starts with the brief and the people behind it. I get the business goal, the audience, and the constraints clear before any design begins.

Brief

Every project starts with the brief and the people behind it. I get the business goal, the audience, and the constraints clear before any design begins.

Brief

Every project starts with the brief and the people behind it. I get the business goal, the audience, and the constraints clear before any design begins.

Concept

One idea, argued for. I explore directions fast, then commit to the concept that can carry the whole system, from a logo to a hoarding.

Concept

One idea, argued for. I explore directions fast, then commit to the concept that can carry the whole system, from a logo to a hoarding.

Concept

One idea, argued for. I explore directions fast, then commit to the concept that can carry the whole system, from a logo to a hoarding.

Direction

I stay on set and in the file. Shoots, layouts, and production are directed by hand so the finished visuals match the idea, not an approximation of it.

Direction

I stay on set and in the file. Shoots, layouts, and production are directed by hand so the finished visuals match the idea, not an approximation of it.

Direction

I stay on set and in the file. Shoots, layouts, and production are directed by hand so the finished visuals match the idea, not an approximation of it.